Customer buying decisions are overwhelmingly impacted by consistent and accurate information provided by retailers and brand manufacturers. There is an increasing awareness to respond to customer demands by creating direct sales channels.
Due to competitive information available at the customer’s fingertips it is vital that retailers and brand manufacturers provide information that is consistent, timely, pertinent and personalized in order to capture and retain the customer’s attention.
Michael de Andrade from EnterpriseWorx says that, ‘In order to present information that is accurate and easy to understand you need a Product Information Management (PIM) solution that will propel your company forward and give you the competitive advantage.’
You need to be aware of the changing customer expectations and purchasing behaviours. We face an age of omnichannel retailing where the customer obtains his information via the internet on his smart phone, tablet or PC. Customers are also bombarded with email marketing, telephone marketers, pamphlets and of course television advertising. In order to be commercially viable PIM solutions must address product information at every channel to ensure commerce relevancy.
As we look at marketing we realize more and more that we live in an age where information is literally at our finger tips and therefore this places the customer in control. As the customers go from one channel to the other, the experience needs to be seamless; hence the importance of your information being consistent, timely, pertinent and personalized. A comprehensive PIM solution needs to become a top priority in your current business in order to prevent customers from going elsewhere.
There is no doubt that implementing a PIM solution will increase your customer satisfaction and in turn improve your business profitability. Managing your product data is the first step in making sure that your product information is circulated to all relevant channels.
EnterpriseWorx has just the solution to assist you in taking the first step to ensure that your company is relevant on every consumer channel.